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WSI Brochures
and Branding
WSI Brochures
and Branding
Workforce Strategies Inc. is a staffing agency in western Michigan. WSI staffs a variety of industries including food, warehousing, industrial and manufacturing. They were looking for a collateral that could apply to all of the different industries they work with. We created a set of brochures that would be cohesive with their brand and their philosophy of "The right people make all the difference".
The first introductory piece is a "cheer card". Commonly used at sporting events with a teams name or chant on it, we thought this would be a great leave behind that a hiring manager wouldn't want to discard, and could possibly display on a filing cabinet or in a cubicle.
When opened, the cheer side has written on it what WSI is focused on: PEOPLE. Below, people is broken down to the core principles of the agency; passion; engagement; opportunity; performance; liability and efficiency.
The flip side of the cheer is an introduction to WSI.
The WSI brochure contains more detailed information about WSI's strategies.
When opened flat, the brochure has a folder pocket that allows WSI to insert case studies and additional information more closely affiliated with the industry they are currently working with.
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